“How a company is perceived, Bezos concluded, largely came down to how it behaved, and how its behaviors compared with those of… — William C. Taylor Copy Share Image
“You don't have to fear your own company being perceived as human. You want it. People don't trust companies; they trust people.” — Stan Slap Copy Share Image
Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum… — Saul Bass Copy Share Image
