Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff. — Sergio Marchionne Copy Share Image
Leadership is not a quantitative thing. People either smell it in you, or they don't. — Sergio Marchionne Copy Share
I just want to make a difference. I want to make Chrysler the most profitable car company in the United States. — Sergio Marchionne Copy Share
What is the point of one guy developing a 1.3 engine, and another guy a 1.4? What are you getting for this? And the… — Sergio Marchionne Copy Share
I just want to make things that people want to buy. I have no confusion about this. — Sergio Marchionne Copy Share
The biggest fear that I see is that we will be left behind. We are a very slow industry; for us to make a… — Sergio Marchionne Copy Share
If you look at Jeep, Ram, and the premium brands, those are brands that will survive. — Sergio Marchionne Copy Share
It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in… — Sergio Marchionne Copy Share
There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010. — Sergio Marchionne Copy Share
I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how… — Sergio Marchionne Copy Share
Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler… — Sergio Marchionne Copy Share
You only produce one car less than the demand for the vehicle. You just don't exceed that equation. — Sergio Marchionne Copy Share
People are very focused on value and preservation of capital. They're a lot less risk-prone than they used to be. — Sergio Marchionne Copy Share
