What people don't realize is that when you start making things outside of the convention of what is normal or good or 'best practices,' you're also shedding some of the baggage that comes with the concept of what a game… — Zoe Quinn Copy Share Image
The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time. — Karen Walker Copy Share Image
