I look for things that no one I know, even myself, would ever come up with. If your solution is something that your friends or family might come up with, throw it away. — Jeff Goodby Copy Share Image
The biggest mistake young designers make is that they try to make their advertising look like advertising — Jeff Goodby Copy Share
Bob Scarpelli [of DDB] has told me I'd rot in hell for the commercials I've done, but I think he's kidding. — Jeff Goodby Copy Share
I do think that in some ways, the complexity of technology, the things that we all have to deal with in media, have created… — Jeff Goodby Copy Share
I look for things that no one I know, even myself, would ever come up with. If your solution is something that your friends… — Jeff Goodby Copy Share
