Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world. — Faith Popcorn Copy Share Image
Just before consumers stop doing something, they do it with a vengeance. — Faith Popcorn Copy Share Image
Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting. — Faith Popcorn Copy Share Image
It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have… — Faith Popcorn Copy Share Image
The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same… — Faith Popcorn Copy Share Image
Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I… — Faith Popcorn Copy Share Image
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial… — Faith Popcorn Copy Share Image
Too many marketers assume that future will hold back and wait until they're ready for it. It won't. — Faith Popcorn Copy Share Image
We can never give up the belief that the good guys always win. And that we are the good guys. — Faith Popcorn Copy Share Image
