“People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information at each click to keep them going down the path. Think progressive disclosure; don’t count clicks.” — Susan M. Weinschenk Copy Share Image
“Design factors, such as color, font, layout, and navigation, are critical in making it through the first “trust rejection” phase.” — Susan M. Weinschenk Copy Share
“When designing color coding, consider colors that work for everyone, for example, varying shades of brown and yellow. Avoid red, green, and blue.” — Susan M. Weinschenk Copy Share
“People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information… — Susan M. Weinschenk Copy Share
“One of the major reasons to do user or customer research is so that you can identify and understand the schemata that your particular… — Susan M. Weinschenk Copy Share
“intentionally so. My favorite was from a company in Texas. When there was a “fatal” error, meaning the system was going to crash, a… — Susan M. Weinschenk Copy Share
“Don’t assume that people will see something on a computer screen just because it’s there. This is especially true when you refresh a screen… — Susan M. Weinschenk Copy Share
“Eventually (about eight percent of battery left), my computer makes a sound and a message pops up to alert me that the battery is… — Susan M. Weinschenk Copy Share
“What does happen is that if we give them a gift, we will trigger a feeling of indebtedness—a feeling of indebtedness that they’ll want… — Susan M. Weinschenk Copy Share
“Favor 2D elements over 3D ones. The eyes communicate what they see to the brain as a 2D object. 3D representations on the screen… — Susan M. Weinschenk Copy Share
