“manufacturers do play a role in category planning because they can synthesise their experiences across the different chains they serve, both nationally and internationally. They have the critical mass to make it worthwhile to conduct research on different segments and… — Greg Thain Copy Share Image
“A well-planned category will satisfy the largest proportion of shoppers, actualise every potential sale and prompt unplanned purchases. Profits will be affected by the mix of sales: the range should price-discriminate, satisfying price-sensitive customers while earning higher margins from quality-sensitive… — Greg Thain Copy Share Image
