If you are for a long time at the top you've basically achieved everything you wanted to. Then the ball's breaking stuff starts to be too much: it's not what you do in the car, it's what you do outside… — Niki Lauda Copy Share Image
This aircraft tops everything. All the others look old as compared to this one. — Niki Lauda Copy Share
You appreciate that it is very easy to die and you have to arrange your life to cope with that reality. — Niki Lauda Copy Share
When I was in motor racing, I had taken the decision to risk my life. But when you run an airline, and more than… — Niki Lauda Copy Share
The idea that people would work on themselves, who hadn't had an accident - I can't stand plastic surgery. — Niki Lauda Copy Share
Taking your first title is much more complicated and more difficult; it takes years of work - from go-kart to Formula One. The second… — Niki Lauda Copy Share
Running an airline is the most difficult job in the world. Racing was more dangerous for my life. — Niki Lauda Copy Share
I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal! — Niki Lauda Copy Share
I see myself as the mind of the business which takes care of every last detail; if you do not do this you cannot… — Niki Lauda Copy Share
Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you… — Niki Lauda Copy Share
