“But if lifestyle ads work by the third-person effect, then there will be some products for which it makes good business sense to target a wider audience, one that includes both buyers and non-buyers.32 One reason to target non-buyers is… — Kevin Simler Copy Share Image
“But notice all the conspicuous effort in this story. If Charles’s physicians had simply prescribed soup and bed rest, everyone might have questioned whether “enough” had been done. Instead, the king’s treatments were elaborate and esoteric. By sparing no expense or effort—by procuring fluids from a torture victim and stones from exotic goat bellies—the physicians were safe from accusations of… — Kevin Simler Copy Share
“In fact, one of the best predictors of dominance is the ratio of “eye contact while speaking” to “eye contact while listening.” Psychologists call this the visual dominance ratio. Imagine yourself out to lunch with a coworker. When it’s your turn to talk, you spend some fraction of the time looking into your coworker’s eyes (and the rest of the… — Kevin Simler Copy Share
“Instead, by creating associations that exist out in the broader culture—not just in our own heads, but in the heads of third parties—ads turn… — Kevin Simler Copy Share Image
“Thus we use laughter to gauge and calibrate social boundaries—both behavioral boundaries (norms) and group membership boundaries (who deserves how much of our empathy).… — Kevin Simler Copy Share Image
“In the broadest sense, there are at least two ways to use the danger of norms for comedic effect. The first is to feint across the norm boundary, but then retreat back to safety without actually violating it. The second way is to step across the boundary, violating the norm, and then to realize, like a child jumping into snow… — Kevin Simler Copy Share
“When we donate to a good cause, it “says” to our associates, “Look, I’m willing to spend my resources for the benefit of others. I’m playing a positive-sum, cooperative game with society.” This helps explain why generosity is so important for those who aspire to leadership. No one wants leaders who play zero-sum, competitive games with the rest of society.… — Kevin Simler Copy Share
“In light of all this, we’re now equipped to think about the relationship between laughter and humor. In any given comedic situation, humor precedes and causes laughter, but when we step back and take a broader perspective, the order is reversed. Our propensity to laugh comes first and provides the necessary goal for humor to achieve.34 Humor can thus be… — Kevin Simler Copy Share
“Note, however, that a community’s supply of social rewards is limited, so we’re often competing to show more loyalty than others—to engage in a “holier than thou” arms race. And this leads, predictably, to the kind of extreme displays and exaggerated features we find across the biological world. If the Hajj seems extravagant, remember the peacock’s tail or the towering… — Kevin Simler Copy Share
“do well to turn Matthew 7:1 on its head: “Judge freely, and accept that you too will be judged.” — Kevin Simler Copy Share Image
“So it’s a mixed bag. Schools help prepare us for the modern workplace and perhaps for society at large. But in order to do… — Kevin Simler Copy Share Image
“It is a wonderful quirk of our species that the incentives of social life don’t reward strictly ruthless behavior. Leaders who are too domineering… — Kevin Simler Copy Share Image
“80 percent of people chose to award a scholarship to a member of their favored political party, even when another applicant had better grades.… — Kevin Simler Copy Share Image
