The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters. — Phil Dusenberry Copy Share Image
The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the… — Phil Dusenberry Copy Share
Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never… — Phil Dusenberry Copy Share
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in… — Phil Dusenberry Copy Share
“Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.” — Phil Dusenberry Copy Share
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. — Phil Dusenberry Copy Share
“I’ve always believed writing ads is the second most profitable form of writing. The first is ransom notes…” — Phil Dusenberry Copy Share
A brand is nothing but an expression of the consumer’s loyalty and trust. — Phil Dusenberry Copy Share
