The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to… — Aaron Belz Copy Share Image
We just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might… — Aaron Belz Copy Share Image
Negative space is important. When I teach students to read critically I advise them to look for what the author isn't saying just as… — Aaron Belz Copy Share Image
Humor and absurdism are inevitable. If you look at our current massive flow of consumer products and digital communication and related media from a… — Aaron Belz Copy Share Image
I want to leave my readers with a sequence of ideas/phrases that makes them question something they'd taken for granted. Or that confuses them… — Aaron Belz Copy Share Image
The language itself is what gets me interested in writing. It's weird to me that words exist. Never a dull moment with words. They're… — Aaron Belz Copy Share Image
Writing essays and teaching composition have helped me immensely in writing poetry, because they've forced me to focus on the structure of ideas. — Aaron Belz Copy Share Image
After the first few readings in comedy venues I did begin to write for laughs. There's something so gratifying about stimulating laughter. — Aaron Belz Copy Share Image
Surprise keeps the reader awake. The only alternative is to continue saying what the reader is expecting. What fun is that? — Aaron Belz Copy Share Image
The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product,… — Aaron Belz Copy Share Image
The brands with which we surround ourselves prop us up, make us feel sexy and beautiful, when in reality we're pretty dumpy creatures. — Aaron Belz Copy Share Image
Poetry is a way for me to explore a tingly feeling, to let it play itself out, and also to map it. I feel… — Aaron Belz Copy Share Image
Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out,… — Aaron Belz Copy Share Image
