Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market… — David Cohen Copy Share Image
Branding is the process of connecting good strategy with good creativity. — Marty Neumeier Copy Share Image
“The commercial, anthropological, and sociological branding process that professionals engage in now creates visceral distinctions to evoke immediate responses in people.” — Debbie Millman Copy Share Image
