I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand. — James Jebbia Copy Share Image
Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark. — James Jebbia Copy Share
We were one of the first to say, 'Let's make a really nice shirt for skaters and let's make it really well.' We don't… — James Jebbia Copy Share
Ralph Lauren... Ralph is somebody that doesn't change with trends and has just kept it up and gotten better and better. That's what we… — James Jebbia Copy Share
I much prefer if someone buys something from us that they plan on wearing it and not selling. — James Jebbia Copy Share
It really doesn't matter what you've done in the past. We just don't rest on our laurels. — James Jebbia Copy Share
I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you… — James Jebbia Copy Share
I think the reason that we do things the way we do is because we respect the customer. And I don't look at what… — James Jebbia Copy Share
We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me. — James Jebbia Copy Share
I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris… — James Jebbia Copy Share
We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people. — James Jebbia Copy Share
We're not trying to be everything for everybody. We're not trying to please the masses. — James Jebbia Copy Share
When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy… — James Jebbia Copy Share
Our business is as good as any high-end designer. We do good because we make good things. — James Jebbia Copy Share
