Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their… — Andrew Seth Pringle-Pattison Copy Share Image
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A… — Al Ries Copy Share Image
The best brands never start out with the intent of building a great brand. They focus on building a great – and… — Scott Bedbury Copy Share Image
Foreign universities have two aspects - content and brand. If we focus on the brand, we could lose out on the content.… — Pallam Raju Copy Share Image
