Our label was always known as a mass brand. To bridge that gap and to take it to the classes by bringing it a respectability with niche brand associations was what I took up as a challenge. — Bhushan Kumar Copy Share Image
“In October 2011, Heinz UK launched a Facebook promotion where, when someone complained of being ill on their Facebook page, friends could have them sent a tin of either Cream of Chicken or Cream of Tomato soup with a personalised… — Greg Thain Copy Share Image
