The Boston Celtics are not a basketball team, they are a way of life. — Red Auerbach Copy Share Image
And I have been very blessed, having coached some of the greatest that have ever played the game. But if I had to start… — Red Auerbach Copy Share Image
The best way to forget ones self is to look at the world with attention and love. — Red Auerbach Copy Share Image
I've turned down a lot of trades where I might have gotten a better player, but I wasn't totally sure of the chemistry of… — Red Auerbach Copy Share Image
Many, many times, the kids with the less talent become the better athletes because they're more dedicated to achieving their full potential. — Red Auerbach Copy Share Image
Take pride in what you do. The kind of pride I'm talking about is not the arrogant puffed-up kind; it's just the whole idea… — Red Auerbach Copy Share Image
Everyone is born with a certain potential. You may never achieve your full potential, but how close you come depends on how much you… — Red Auerbach Copy Share Image
To a father, when a child dies, the future dies; to a child when a parent dies, the past dies. — Red Auerbach Copy Share Image
You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in a situation… — Red Auerbach Copy Share Image
You don't win games as a coach during games. You win games as a coach before games. Players win during games, not coaches — Red Auerbach Copy Share Image
When business is good it pays to advertise; when it is bad you have got to advertise — Red Auerbach Copy Share Image
