Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising level. — Alexander Nix Copy Share Image
As a British person, I am unable to give strategic advice to political campaigns in the U.S. — Alexander Nix Copy Share
We leave our personal ideologies at the door... We only work for mainstream political parties. — Alexander Nix Copy Share
I'm not going to speak about any of our investors or board members at all because we don't. — Alexander Nix Copy Share
There's no question that the marketing and advertising world is ahead of the political marketing the political communications world. — Alexander Nix Copy Share
We were looking at different opportunities to get involved in working with Brexit but we made the decision to not work with any party… — Alexander Nix Copy Share
Our targeted methods change depending on who you are as an individual, not a model representation of an individual. — Alexander Nix Copy Share
The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012.… — Alexander Nix Copy Share
We never worked in Russia. We never worked for Russia. I want to be careful, but I don't think we have any Russian employees… — Alexander Nix Copy Share
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you… — Alexander Nix Copy Share
We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution. — Alexander Nix Copy Share
You can collect Facebook data legally with the consent of the Facebook users and the consent of Facebook. — Alexander Nix Copy Share
I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use untrue… — Alexander Nix Copy Share
