“The reader is someone with an attention span of about 30 seconds.” — William Zinsser Copy Share Image
“But the secret of good writing is to strip every sentence to its cleanest components. Every words that serves no function, every long word… — William Zinsser Copy Share
No one has something original or important to say will willing we run the risk of being misunderstood; people who write obscurely are either… — William Zinsser Copy Share
Avoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like "enthralling" and "luminous." — William Zinsser Copy Share
Scholarship hath no fury like that of a language purist faced with sludge. — William Zinsser Copy Share
Clutter is the official language used by corporations to hide their mistakes. — William Zinsser Copy Share
Keep your paragraphs short. Writing is visual - it catches the eye before it has a chance to catch the brain. — William Zinsser Copy Share
Never hesitate to imitate another writer - every person learning a craft or an art needs models. Eventually you'll find your own voice and… — William Zinsser Copy Share
Abraham Lincoln and Winston Churchill rode to glory on the back of the strong declarative sentence. — William Zinsser Copy Share
Writing organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us… — William Zinsser Copy Share
Rewriting is the essence of writing well - where the game is won or lost. — William Zinsser Copy Share
Clear thinking becomes clear writing; one can't exist without the other. — William Zinsser Copy Share
I almost always urge people to write in the first person. ... Writing is an act of ego and you might as well admit it. — William Zinsser Copy Share
