“When an engineer with years of familiarity in a problem space begins designing a product, it’s easy to imagine a utopian end-state for the work. However, it’s important to differentiate aspirational goals of the product from minimum success criteria (or… — Betsy Beyer Copy Share Image
“Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.” — Erin Kissane Copy Share Image
