Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting… — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler Copy Share
Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His… — Philip Kotler Copy Share
