“So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies and investors, analysts-those kind of people, that are trained in business and much smarter than we… — Jessica Livingston Copy Share Image
“A lot of the machines that Google is built on—commodity is the polite word for them—they're regular PCs and so they're not always the… — Jessica Livingston Copy Share Image
Cofounders will endure so much together that their relationship is often compared to a marriage. — Jessica Livingston Copy Share Image
Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They… — Jessica Livingston Copy Share Image
Innovations seem inevitable in retrospect, but at the time it's an uphill battle. — Jessica Livingston Copy Share Image
Finding a programmer to work with if you don't already know one will be a challenge. Merely judging if a programmer is exceptional vs.… — Jessica Livingston Copy Share Image
“Wozniak: Well, actually we never did much in the garage. People think we had a garage where we sat down with soldering irons and… — Jessica Livingston Copy Share Image
“Even though it seems like it's big business and impersonal, and "they" take care of it, it really isn't. There is no "they." It… — Jessica Livingston Copy Share Image
Programmers have not been professionals because they haven't really cared about quality. — Jessica Livingston Copy Share Image
“I think there are very few people who have a capacity to see the future. So it can be difficult when you are talking… — Jessica Livingston Copy Share Image
Finding a technical cofounder would have been difficult for me. I was an English major and didn't know any computer programmers. — Jessica Livingston Copy Share Image
“Paul Buchheit: Then you have what we do with PCs, and that's technically pretty challenging—to take this big network of machines that are unreliable… — Jessica Livingston Copy Share Image
People think startups grow out of some brilliant initial idea like a plant from a seed. But almost all the founders I interview change… — Jessica Livingston Copy Share Image
