The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and… — Jerry Greenfield Copy Share Image
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to… — Jerry Greenfield Copy Share
You know, I get frustrated with our country's administration, which is really the people who are not acknowledging global warming. I mean, it's accepted… — Jerry Greenfield Copy Share Image
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice… — Jerry Greenfield Copy Share Image
Recycling, packaging, businesses are changing all of those things because that's what consumers want. — Jerry Greenfield Copy Share Image
I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the… — Jerry Greenfield Copy Share Image
It's to be expected that you make mistakes when you're breaking new ground. — Jerry Greenfield Copy Share Image
It's good to stand for something, to believe in something and base your business on values. — Jerry Greenfield Copy Share Image
If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe… — Jerry Greenfield Copy Share Image
Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because… — Jerry Greenfield Copy Share Image
One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free. — Jerry Greenfield Copy Share Image
Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead,… — Jerry Greenfield Copy Share Image
