Abundant choice doesn't force us to look for the absolute best of everything. It allows us to find the extremes in those things we really care about, whether that means great coffee, jeans cut wide across the hips, or a… — Virginia Postrel Copy Share Image
Chains do more than bargain down prices from suppliers or divide fixed costs across a lot of units. They rapidly spread economic discovery - the scarce and costly knowledge of what retail concepts and operational innovations actually work. — Virginia Postrel Copy Share Image
The low point for neon came in 1982, when Holiday Inn did away with its signature 'Great Sign,' replacing the neon extravaganza with a… — Virginia Postrel Copy Share
'The Matrix' is a movie that is all about glamour. I could do a whole talk on 'The Matrix' and glamour. It was criticized… — Virginia Postrel Copy Share
“Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a… — Virginia Postrel Copy Share
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging… — Virginia Postrel Copy Share
When credit is cheaper to use and easier to arrange, people do use more of it. — Virginia Postrel Copy Share
Glamour is a beautiful illusion - the word 'glamour' originally meant a literal magic spell - that promises to transcend ordinary life and make… — Virginia Postrel Copy Share
A standard 'well woman' checkup can last as little as 10 minutes, hardly time for any in-depth discussions. — Virginia Postrel Copy Share
When I was in college, I wanted to be editor of 'Reason' when I grew up. It was an impractical ambition, especially since the… — Virginia Postrel Copy Share
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage… — Virginia Postrel Copy Share
“Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves… — Virginia Postrel Copy Share
Like the skyscraper, the automobile, and the motion-picture palace, neon signs once symbolized popular hopes for a new era of technological achievement and commercial… — Virginia Postrel Copy Share
When 'Buffy the Vampire Slayer' premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests… — Virginia Postrel Copy Share
The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became… — Virginia Postrel Copy Share
Behind the criticism of fashion as an artistic medium is a highly ideological prejudice: against markets, against consumers, against the dynamism of Western commercial… — Virginia Postrel Copy Share
