The idea is: You played to 100 people this week in Europe…
“The idea is: You played to 100 people this week in Europe, and then next week you can play to 200. It's an investment in that territory. But it can lose money because it's very expensive to go to Europe. You can't really just say, like, "Oh, we're gonna take our van and drive to California tomorrow." It's more like, "Oh, we have to fly to London and rent three guitar amps, a bass amp, drums; buy all these flights for four people; hire a driver."”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Expanding tours to new regions requires significant upfront costs and logistical planning, making it a risky investment despite potential audience growth.
In simple terms: Tour expansion costs a lot and needs careful planning.
Key Takeaway
We costs before expanding tours.
Themes
touring
logistics
investment
risk
growth
Mood
cautious
analytical
Type
business
strategic
When to use this quote
- band planning
- budgeting
- venue booking
- travel arrangements
- equipment rental
Key Concepts
Economics
strategic planning
market entry
Questions to Reflect On
- Is the projected audience increase worth the expense?
- How can you mitigate financial risk when entering a new market?
A Different Perspective
High costs can outweigh short‑term gains if demand is uncertain.