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Don’t aim at success—the more you aim at it and make it a…

“Don’t aim at success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one’s dedication to a cause greater than oneself or as the by-product of one’s…” quote by Viktor E. Frankl
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““Don’t aim at success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one’s dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself. Happiness must happen, and the same holds for success:””

Viktor E. Frankl

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Success and happiness arise as by‑products of dedication to something larger, not by chasing them as goals.

In simple terms: Success follows purpose, not pursuit.

Key Takeaway

Focus on purpose, not targets.

Themes

purpose meaning success happiness motivation

Mood

reflective inspirational

Type

philosophical motivational

When to use this quote

  • career advancement
  • volunteering
  • creative projects
  • leadership
  • personal development

Key Concepts

existential psychology logotherapy intrinsic motivation

Questions to Reflect On

  • What larger purpose drives you?
  • How can you measure progress without targeting success directly?
A Different Perspective

If you fixate on success, you may neglect the process that creates it.

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