I heard John Wells say something really smart, many years…
“I heard John Wells say something really smart, many years ago. He said, "Assume your audience is really intelligent. Assume that they are really smart, and tell your story that way." So, for me, it's about never assuming that they will go away because they're not entertained.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Encourage audiences by treating them as intelligent, crafting narratives that respect their intellect.
In simple terms: Treat listeners as smart and tell the story accordingly.
Respect audience intelligence.
Themes
Mood
Type
When to use this quote
- presentations
- marketing pitches
- educational talks
- media interviews
Key Concepts
Questions to Reflect On
- How can you balance respect for intelligence with clarity?
- What techniques keep smart audiences engaged?
Assuming intelligence may overlook need for clear, engaging content.