What is one of the best or most worthwhile investments…

““What is one of the best or most worthwhile investments you’ve ever made? Investing in Cobra back in the early ’90s. My $ 1.8 million investment earned me $ 40 million after the company was bought by Acushnet. I rolled that money back into my business. The decision was a no-brainer for three reasons: My investment got me 12 percent of Cobra and the allocation of my investment was put to R& D. During this era, Callaway was the first to go to market with an oversize driver but neglected to follow up on oversize irons. We/ Cobra decided to attack this virgin market immediately by producing oversize irons for men and women, and we catered for the senior player, which had been left neglected. This decision was a solid rocket booster for Cobra’s massive growth in the marketplace. I was to remain an endorsed player representing Cobra for years to come, receiving an annual payment that would quickly recoup my initial investment. So, my ROI was always guaranteed, leaving me with 12 percent of a company that had hyper growth. I was the #1 player in the world during these halcyon times—a global player. So, fortunately for us, I was a needle-mover in regards to exposure in a sport that was booming in the ’80s, hence product promotion and awareness.””

— Timothy Ferriss