I'm not a fan of giving a website a simple number like an…
“I'm not a fan of giving a website a simple number like an IQ rating because like people they can vary in all kinds of different ways. So I'd be interested in different organisations labelling websites in different ways.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Websites should be evaluated with nuanced, multidimensional criteria rather than a single IQ‑like score, reflecting diverse strengths and contexts.
In simple terms: Avoid one‑dimensional ratings for websites.
Key Takeaway
Develop richer evaluation frameworks.
Themes
technology
evaluation
diversity
metrics
Mood
informative
critical
Type
analytical
practical
When to use this quote
- website redesign
- digital audits
- branding
- accessibility reviews
Key Concepts
information architecture
user experience
contextual relevance
Questions to Reflect On
- What dimensions best capture a site’s value?
- How to balance depth with simplicity?
A Different Perspective
Complex metrics can be harder to communicate to non‑technical stakeholders.