[My consumer] is a combination of people who would have…
![“[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of price point, there is a broader audience now that we can reach.” quote by Tamara Mellon](https://sms4smile.com/q/i/e6a/tamara-mellon-12225_audience_my-consumer-is-a-combination-of-people-w_2236329.jpg)
“[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of price point, there is a broader audience now that we can reach.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
She describes her brand’s audience as both former luxury shoppers and a new, price‑sensitive broader market.
In simple terms: Mix of luxury and affordable customers.
Key Takeaway
Target both high‑end and mass markets.
Themes
branding
market segmentation
luxury
affordability
growth
Mood
strategic
optimistic
analytical
Type
marketing
business
strategic
When to use this quote
- product launch
- marketing strategy
- customer outreach
- pricing decisions
Key Concepts
consumer behavior
price elasticity
brand equity
Questions to Reflect On
- How can you maintain luxury appeal while expanding?
- What pricing strategies protect brand value?
A Different Perspective
Balancing exclusivity with mass appeal can dilute brand perception.