We'll get a chance to go through this [Apple versus…
![“We'll get a chance to go through this [Apple versus Microsoft debate] again in phones and music players. There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3…” quote by Steve Ballmer](https://sms4smile.com/q/img-quotes/d92/steve-ballmer-3273_apple_we-ll-get-a-chance-to-go-through-this-ap_1693500.png)
“We'll get a chance to go through this [Apple versus Microsoft debate] again in phones and music players. There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Predicts low iPhone market share, emphasizing software dominance across many devices.
In simple terms: Believes software should be on most phones, not just a few high‑end ones.
Key Takeaway
Focus on broad software distribution.
Themes
competition
market share
software strategy
mobile devices
Mood
analytical
critical
Type
analysis
prediction
When to use this quote
- technology conference
- industry analysis
- strategic planning
Key Concepts
platform dominance
price subsidies
consumer choice
Questions to Reflect On
- How can software firms adapt to unexpected market leaders?
- What risks arise from focusing on volume over premium?
A Different Perspective
Limited by rapid market shifts and consumer preferences.