In itself all publicity disturbs a man’s natural…

““In itself all publicity disturbs a man’s natural equilibrium. In normal circumstances your name means no more than the band on a cigar—a means of recognition, an outward object of little importance that is only loosely linked to the real subject, the Self. But in the case of success that name, so to speak, swells to a larger dimension. It frees itself from the man who bears it and becomes a power, a force, something independent, a commodity, capital. And then, with a violent backlash, it turns in on its bearer as a force that begins to influence, dominate and change him. Happy, self-confident natures unconsciously start identifying themselves with the influence they exert. A title, a position, a medal or decoration, and the publicity that now goes with their names can enhance their self-confidence, tempting them to feel that special recognition is their right in contemporary society and their country, and they instinctively puff themselves up to make themselves personally influential in the outside world. However, a man who naturally distrusts himself tends to feel that outward success of any kind makes it his duty, in what to him is a difficult situation, to change as little as possible.””

— Stefan Zweig