The idea part is simple but the visual perception is…

Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story

— Saul Bass

The use of neuroscientific data to help resolve phenomenological questions is proving a common theme in much contemporary thinking about the mind. How rich…

— David Papineau

“Too simple? An idea cannot be too simple. Simple is sometimes great, indeed. The Mahatma had a simple idea, although the British did not…

— Ian B.G. Burns

The idea here is simple, if you can dream it, it is possible.

— Jorge Lorenzo

Behind it all is surely an idea so simple, so beautiful, that when we grasp it - in a decade, a century, or a…

— John Archibald Wheeler

“any unifying idea has to be simple.”

— Andrew H. Thomas

Sometimes you have an idea that is so simple that you can't see how it can fail. But in learning, being right is not…

— Donald Clark

“If you can't describe your product or idea in one simple sentence, it is too complicated to sell.”

— Leonie Mateer

If it's simple simple, it's boring. We try for the idea that is so simple that it will make you think and rethink.

— Saul Bass

Though infested with many bewildering anomalies, photographs are considered our best arbiters between our visual perceptions and the memory of them. It is not…

— Max Kozloff

I use visual perception as a way of bringing people into my space.

— Richard Artschwager

When judging a product, we rarely have exhaustive scientific data to go by. As a result, if we are to form a complete picture,…

— Leonard Mlodinow

Writing is the only way I know how to pray.

— Helena Maria Viramontes

In visual perception a color is almost never seen as it really is - as it physically is. This fact makes color the most…

— Josef Albers

We never really perceive what color really is, as it physically is. This fact makes color the most relative medium in art.

— Josef Albers