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The idea that comics stores, distributors and publishers…

“The idea that comics stores, distributors and publishers simply 'give the customers what they want' is nonsense. What the customers wanted they didn't get - and they left.” quote by Scott McCloud
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“The idea that comics stores, distributors and publishers simply 'give the customers what they want' is nonsense. What the customers wanted they didn't get - and they left.”

Scott McCloud

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The market does not always reflect true demand; customers often leave when their expectations aren't met.

In simple terms: Customers may not get what they think they want.

Key Takeaway

Align products with genuine needs.

Themes

business customer expectations market dynamics

Mood

analytical reflective

Type

business advisory

When to use this quote

  • retail
  • digital platforms
  • customer feedback

Key Concepts

consumer behavior product design

Questions to Reflect On

  • What signals indicate true customer desire?
  • How can creators validate demand early?
A Different Perspective

Assuming demand without research can cause failure.

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