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When a PR person asks why is it a big deal that they got…

“When a PR person asks why is it a big deal that they got your name wrong or sent you a pitch on something you would never cover, it's because when you get hundreds of those a day, it's incredibly annoying. It's basically like having telemarketers call you all day long for something you never want…” quote by Sarah Lacy
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“When a PR person asks why is it a big deal that they got your name wrong or sent you a pitch on something you would never cover, it's because when you get hundreds of those a day, it's incredibly annoying. It's basically like having telemarketers call you all day long for something you never want to buy.”

Sarah Lacy

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Receiving irrelevant pitches is as irritating as constant telemarketing, highlighting the need for better targeting.

In simple terms: Irrelevant pitches are extremely annoying.

Key Takeaway

Improve relevance in outreach.

Themes

marketing communication efficiency

Mood

frustrated pragmatic

Type

practical advice

When to use this quote

  • email campaigns
  • media outreach
  • sales prospecting

Key Concepts

targeted outreach data hygiene customer respect

Questions to Reflect On

  • How can you refine your pitch list?
  • What tools help reduce irrelevant contacts?
A Different Perspective

Even with filters, some noise persists.

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