You run an ad claiming that [Mitt] Romney is an absolute…
![“You run an ad claiming that [Mitt] Romney is an absolute unfeeling, mean-spirited animal hater because in the example they gave he put his dog on the roof of the station wagon during the family vacation. Why does it work? Why did it stick?And there is an answer.When they [Democrates] ran the ads…” quote by Rush Limbaugh](https://sms4smile.com/q/img-quotes/ada/rush-limbaugh-28_absolutes_you-run-an-ad-claiming-that-mitt-romney_2403678.jpg)
“You run an ad claiming that [Mitt] Romney is an absolute unfeeling, mean-spirited animal hater because in the example they gave he put his dog on the roof of the station wagon during the family vacation. Why does it work? Why did it stick?And there is an answer.When they [Democrates] ran the ads about guy's wife dying with cancer...? Remember this? This was a serious series of ads, and it was deadly effective.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The ad uses vivid, emotionally charged imagery to create a stark, negative association with the target, making the message memorable and persuasive.
In simple terms: Shock value creates lasting impact.
Key Takeaway
Use strong visuals to shape perception.
Themes
political persuasion
emotional appeal
propaganda
Mood
controversial
provocative
strategic
Type
political
media
advertising
When to use this quote
- campaign strategy
- media analysis
- public opinion
- advertising
- political debate
Key Concepts
negative framing
association
fearmongering
Questions to Reflect On
- How does emotional exaggeration affect voter judgment?
- What are ethical limits of political advertising?
A Different Perspective
Such tactics can oversimplify complex issues and provoke backlash.