One of the reasons why when Elvis dies or the Son of Sam…
“One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
News ratings rise when unusual events attract occasional viewers, prompting a choice between courting new audiences or retaining existing ones.
In simple terms: Big events draw new viewers, forcing a strategy decision.
Balance attracting new viewers with retaining loyal audience.
Themes
Mood
Type
When to use this quote
- program scheduling
- marketing campaigns
- content diversification
- audience analysis
Key Concepts
Questions to Reflect On
- Should news prioritize sensational stories?
- How to keep loyal viewers engaged?
Focusing on novelty may alienate core viewers.