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One of the reasons why when Elvis dies or the Son of Sam…

“One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?” quote by Roone Arledge
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“One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?”

Roone Arledge

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

News ratings rise when unusual events attract occasional viewers, prompting a choice between courting new audiences or retaining existing ones.

In simple terms: Big events draw new viewers, forcing a strategy decision.

Key Takeaway

Balance attracting new viewers with retaining loyal audience.

Themes

media ratings audience strategy news industry

Mood

analytical strategic critical

Type

media business strategic

When to use this quote

  • program scheduling
  • marketing campaigns
  • content diversification
  • audience analysis

Key Concepts

viewership spikes strategic targeting market segmentation

Questions to Reflect On

  • Should news prioritize sensational stories?
  • How to keep loyal viewers engaged?
A Different Perspective

Focusing on novelty may alienate core viewers.

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