If you want to get unpaid media coverage, you had better…
“If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
To attract unpaid media, you must be quotable, yet few people naturally are.
In simple terms: Quotable people get free media coverage.
Key Takeaway
Craft memorable, quotable statements.
Themes
media
public relations
strategy
Mood
strategic
pragmatic
Type
instructional
analytical
When to use this quote
- press releases
- social media posts
- public speaking
- campaign planning
Key Concepts
quotability
branding
messaging
Questions to Reflect On
- How can you develop a quotable voice authentically?
- What makes a statement resonate with media?
A Different Perspective
Quotability can be forced and seem inauthentic.