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What you do in film and television is really different…

“What you do in film and television is really different than what you do in video games. There have been pockets of success, like at Time Warner. And Disney, with Club Penguin and Facebook games, has done a real good job of recognizing the business is not just about packaged goods.” quote by Robert A. Kotick
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“What you do in film and television is really different than what you do in video games. There have been pockets of success, like at Time Warner. And Disney, with Club Penguin and Facebook games, has done a real good job of recognizing the business is not just about packaged goods.”

Robert A. Kotick

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He contrasts the distinct creative and commercial demands of film/TV versus video games, noting successful cross‑media attempts.

In simple terms: Film, TV, and games need different approaches; some companies succeed.

Key Takeaway

Tailor strategies to each medium.

Themes

media differences cross‑industry strategy

Mood

analytical strategic

Type

insightful pragmatic

When to use this quote

  • film production
  • game development
  • corporate partnerships

Key Concepts

business models creative processes

Questions to Reflect On

  • How can companies adapt without losing identity?
  • What lessons transfer across media?
A Different Perspective

One size does not fit all; success varies by audience.

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