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I think its going to be continually tougher on the big…

“I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of…” quote by Rob Thomas
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“I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?”

Rob Thomas

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker debates whether big networks should aim for mass appeal or niche content, comparing to fast‑food uniformity.

In simple terms: Networks must choose between broad appeal or specialized focus.

Key Takeaway

Decide your audience and tailor content accordingly.

Themes

media strategy audience content competition

Mood

analytical strategic

Type

business thought‑provoking

When to use this quote

  • network programming
  • advertising strategy
  • viewer analytics

Key Concepts

Mass market vs niche brand identity

Questions to Reflect On

  • What defines your core audience?
  • How can niche content achieve scale?
A Different Perspective

Broad appeal may dilute quality.

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