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A third positive result even further from the traditional…

“A third positive result even further from the traditional tool kit of financial incentives comes from a recent randomized control trial conducted in the U.K., using the increasingly popular and low-cost method of text reminders. This intervention involved sending texts to half the parents in some…” quote by Richard H. Thaler
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““A third positive result even further from the traditional tool kit of financial incentives comes from a recent randomized control trial conducted in the U.K., using the increasingly popular and low-cost method of text reminders. This intervention involved sending texts to half the parents in some school in advance of a major math test to let them know that their child had a test coming up in five days, then in three days, then in one day. The researchers call this approach “pre-informing.” The other half of parents did not receive the texts. The pre-informing texts increased student performance on the math test by the equivalent of one additional month of schooling, and students in the bottom quartile benefited most. These children gained the equivalent of two additional months of schooling, relative to the control group. Afterward, both parents and students said they wanted to stick with the program, showing that they appreciated being nudged.””

Richard H. Thaler

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Sending timely reminder texts to parents before a test improves student performance, especially for lower‑performing students, by effectively providing a low‑cost nudge.

In simple terms: Text reminders boost test scores, especially for struggling students.

Key Takeaway

Use simple reminders to support learning.

Themes

education behavioral economics nudges

Mood

optimistic analytical

Type

research practical

When to use this quote

  • school testing
  • parent‑teacher communication
  • low‑cost interventions

Key Concepts

pre‑informing parental engagement academic achievement

Questions to Reflect On

  • How could similar reminders be adapted for other subjects?
  • What are the long‑term impacts of repeated nudges?
A Different Perspective

Effectiveness may vary across cultures and subjects.

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