PR got to be much bigger because of the emergence of…
“PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Traditional PR has shifted to digital platforms, requiring brands to engage directly with audiences via social media and owned channels.
In simple terms: PR now focuses on digital engagement.
Key Takeaway
Embrace social media and owned content.
Themes
digital transformation
media relations
brand communication
Mood
strategic
forward‑looking
Type
advice
industry insight
When to use this quote
- brand launches
- crisis communication
- customer engagement
- media outreach
Key Concepts
social media strategy
content marketing
influence
Questions to Reflect On
- How can brands balance owned and earned media?
- What risks arise from over‑reliance on social platforms?
A Different Perspective
Relying solely on owned channels can limit reach if not integrated with earned media.