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Time and again, my sociobiological colleagues have…

“Time and again, my sociobiological colleagues have upbraided me as a turncoat, because I will not agree with them that the ultimate criterion for the success of a meme must be its contribution to Darwinian "fitness". At bottom, they insist, a "good meme" spreads because brains are receptive to it…” quote by Richard Dawkins
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“Time and again, my sociobiological colleagues have upbraided me as a turncoat, because I will not agree with them that the ultimate criterion for the success of a meme must be its contribution to Darwinian "fitness". At bottom, they insist, a "good meme" spreads because brains are receptive to it, and the receptiveness of brains is ultimately shaped by (genetic) natural selection.”

Richard Dawkins

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Memes succeed if they boost biological fitness, not merely because brains like them.

In simple terms: Memes spread when they help genes survive, not just because they’re catchy.

Key Takeaway

Consider evolutionary impact of ideas.

Themes

evolution memetics biology culture

Mood

analytical critical

Type

philosophical inspirational

When to use this quote

  • marketing
  • politics
  • social media
  • education

Key Concepts

natural selection gene‑centered view

Questions to Reflect On

  • Do all popular ideas improve fitness?
  • How do cultural factors override biology?
A Different Perspective

Ideas may thrive for reasons beyond fitness, like novelty.

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