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But now sustainability is such a political category that…

“But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.” quote by Rem Koolhaas
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“But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.”

Rem Koolhaas

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Sustainability is treated as a political label, undermining serious discussion and action.

In simple terms: Politics has turned sustainability into a trend.

Key Takeaway

Treat sustainability as a concrete practice, not a buzzword.

Themes

politics environment culture media policy

Mood

critical skeptical

Type

analytical commentary

When to use this quote

  • corporate strategy
  • environmental activism
  • policy making
  • public communication

Key Concepts

greenwashing symbolic gestures public discourse

Questions to Reflect On

  • How can we move beyond labels to measurable change?
  • What incentives would prioritize genuine sustainability?
A Different Perspective

The label can obscure real environmental impact.

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