Marketing should focus on market creation, not market…

“blue ocean strategy is a theory of market creation”

— W. Chan Kim

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…

— Leo Burnett

Medium is like the Instagram of the corporate world. It's the layer that we want everybody to see, but not actually how it is.…

— Jack Conte

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

— Howard Gossage

The next evolution of content marketing is not more content; it's better distribution.

— Chris Penn

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…

— Michael Eisner

“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

— Mokokoma Mokhonoana

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's…

— Raj Patel

Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now,…

— Tracey Emin

“In the innovation age customer experience is key. Your impression defines their expression”

— Fela Durotoye

The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you…

— Stephen King

With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta…

— Rick Wilson

If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…

— Terry Bozzio

It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…

— Patrick Rothfuss

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…

— Snoop Dogg