But not every goal is the same. “We found that if you want…
““But not every goal is the same. “We found that if you want the largest increase in motivation and productivity,” says Latham, “then big goals lead to the best outcomes. Big goals significantly outperform small goals, medium-sized goals, and vague goals. It comes down to attention and persistence—which are two of the most important factors in determining performance. Big goals help focus attention, and they make us more persistent. The result is we’re much more effective when we work, and much more willing to get up and try again when we fail.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Large, specific goals sharpen focus and boost persistence, leading to higher motivation and productivity than smaller or vague targets.
In simple terms: Big goals increase focus and persistence.
Key Takeaway
Set ambitious, clear targets.
Themes
motivation
productivity
goal‑setting
Mood
inspirational
practical
Type
motivational
strategic
When to use this quote
- project planning
- career development
- fitness training
- academic research
Key Concepts
psychology
performance management
Questions to Reflect On
- What big goal excites you?
- How will you sustain effort?
A Different Perspective
Overly large goals can cause overwhelm or burnout.