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Learning to design is, first of all, learning to see…

“Learning to design is, first of all, learning to see. Designers see more, and more precisely. This is a blessing and a curse — once we have learned to see design, both good and bad, we cannot un-see. The downside is that the more you learn to see, the more you lose your ‘common’ eye, the eye you…” quote by Oliver Reichenstein
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““Learning to design is, first of all, learning to see. Designers see more, and more precisely. This is a blessing and a curse — once we have learned to see design, both good and bad, we cannot un-see. The downside is that the more you learn to see, the more you lose your ‘common’ eye, the eye you design for. This can be frustrating for us designers when we work for a customer with a bad eye and strong opinions. But this is no justification for designer arrogance or eye-rolling. Part of our job is to make the invisible visible, to clearly express what we see, feel and do. You can‘t expect to sell what you can’t explain.””

Oliver Reichenstein

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Design education sharpens visual perception, making it hard to ignore flaws, which can cause tension when client tastes differ. Awareness of this bias is essential.

In simple terms: Seeing design changes perception.

Key Takeaway

Balance keen eye with client communication.

Themes

design perception communication

Mood

insightful practical

Type

Design:1 Good and bad:1 Design Good:0 Eye Design:1 Learned Design:1 Design Learning:1 Learning Designers:1

When to use this quote

  • design reviews
  • client presentations
  • creative workshops

Key Concepts

visual literacy client relations professional humility

Questions to Reflect On

  • How do you manage differing aesthetic opinions?
  • When should you prioritize client input over personal vision?
A Different Perspective

Over‑analysis may hinder intuition.

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