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At Verve, my bookkeeper would invariably say, 'Well, why…

“At Verve, my bookkeeper would invariably say, 'Well, why do you want to put out Roy Eldridge?' Or 'Why do you want to put out Ben Webster? They don't sell.' And I'd say, 'Well, whether they sell or not, they're important, they should be recorded and they're what Verve stands for, so we don't have…” quote by Norman Granz
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“At Verve, my bookkeeper would invariably say, 'Well, why do you want to put out Roy Eldridge?' Or 'Why do you want to put out Ben Webster? They don't sell.' And I'd say, 'Well, whether they sell or not, they're important, they should be recorded and they're what Verve stands for, so we don't have to discuss that any further.”

Norman Granz

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Artistic value outweighs commercial success; preserving important work matters.

In simple terms: Music should be recorded for its worth, not sales.

Key Takeaway

Support and archive culturally significant art.

Themes

artistic integrity preservation music industry

Mood

thoughtful serious

Type

advice inspirational

When to use this quote

  • museum curation
  • educational programs
  • archival projects

Key Concepts

cultural heritage recording ethics

Questions to Reflect On

  • What criteria should guide what art gets recorded?
  • How can we balance profit and cultural preservation?
A Different Perspective

Commercial pressures can limit artistic choices.

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