Skip to content

I have told our senior executives that I will slaughter…

“I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.” quote by Norbert Reithofer
Download Open image
“I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.”

Norbert Reithofer

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Advocates bold, unconventional actions for long‑term corporate sustainability, even if they seem sacrificial.

In simple terms: Take daring steps for future success.

Key Takeaway

Prioritize long‑term health over tradition.

Themes

sustainability leadership innovation risk‑taking

Mood

determined critical

Type

strategic thought‑provoking

When to use this quote

  • executive meetings
  • product development
  • policy reform

Key Concepts

strategic disruption corporate responsibility long‑term planning

Questions to Reflect On

  • What tradition might you need to challenge for sustainability?
  • How do you measure long‑term success?
A Different Perspective

Bold moves can clash with stakeholder values or ethics.

★ ★ ★ ★ ★ No ratings yet

More by Norbert Reithofer

Explore all 21 Norbert Reithofer quotes

More Answers quotes

Browse all 7,843 Answers quotes