A principle familiar to propagandists is that the doctrine…
“A principle familiar to propagandists is that the doctrine to be instilled in the target audience should not be articulated: that would only expose them to reflection, inquiry, and, very likely, ridicule. The proper procedure is to drill them home by constantly presupposing them, so that they become the very condition for discourse.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Propaganda avoids explicit statements to prevent critical thinking, embedding ideas as unquestioned assumptions
In simple terms: Propaganda hides its messages to stop questioning
Question hidden assumptions
Themes
Mood
Type
When to use this quote
- political campaigns
- advertising
- education
- social media
Key Concepts
Questions to Reflect On
- How can we expose hidden premises?
- What strategies reveal implicit messages?
Assumes audience is passive, ignoring agency