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Activision and Blizzard both believe that we're in an…

“Activision and Blizzard both believe that we're in an expanding market where we can reach more people across multiple platforms, geographies and age groups. Both of our companies are positioned very well to take advantage of those trends to keep lowering the barriers to get more people into gaming.” quote by Michael Morhaime
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“Activision and Blizzard both believe that we're in an expanding market where we can reach more people across multiple platforms, geographies and age groups. Both of our companies are positioned very well to take advantage of those trends to keep lowering the barriers to get more people into gaming.”

Michael Morhaime

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote highlights the belief that the gaming market is growing and becoming more accessible across demographics and platforms, positioning the companies to capitalize on this trend.

In simple terms: Gaming market is expanding and companies are ready to reach more people.

Key Takeaway

Leverage diverse platforms to broaden audience.

Themes

growth accessibility strategy

Mood

optimistic strategic

Type

business visionary

When to use this quote

  • product launches
  • global marketing
  • cross‑platform development

Key Concepts

market expansion demographic reach platform diversification

Questions to Reflect On

  • How can we tailor games for varied cultures?
  • What barriers remain for new gamers?
A Different Perspective

Challenges include regional regulations and cultural preferences.

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